In the same way Microsoft would partner with PC manufacturers to pre-load and integrate its software, the company has now formed a similar partnership with Dropbox. For me this is a clear indicator that the cloud is the 'new PC' and Dropbox as a clear leader in this space is well positioned for the future...
Microsoft Teams Up With Dropbox Scoot over, OneDrive for Business. Today Microsoft and Dropbox announced a partnership that will see Dropbox better support Microsoft’s Office suite, and the latter better integrate into the product stack of the storage firm. The news comes after Box, another enterprise-facing storage firm, integrated with Office 365, Microsoft’s Office-as-a-service solution, and OneDrive improved its product mix with unlimited storage. The deal has four main parts: Quickly editing Office docs from the Dropbox mobile app; accessing Dropbox docs from Office apps; sharing Dropbox links of Office apps; and the creation of first-party Dropbox apps for Microsoft’s mobile offerings. Surprised? Hold it in. Microsoft can still sell Office 365 without pushing OneDrive for OneDrive or Business, allowing it to vend a service option to the myriad companies and individuals that use Dropbox. Both companies, reached on the phone, were impressed by how large Drobpox is — 80,000 paying businesses and hundreds of millions of users. Not that Microsoft wouldn’t prefer that OneDrive were bigger. It just isn’t. As such, Microsoft can’t leave out Dropbox: It’s the de facto cloud storage play, and Microsoft wants to sell into the cloud space; if Office 365 is going to be the cloud play for productivity, what choice did it have?
http://techcrunch.com/2014/11/04/microsoft-teams-up-with-dropbox/
